Whether your profit and loss report was stellar or a stumper, increasing your business’s sales is a continuous (if not quarterly) concern. So, you’ve donned your trench coat and sunglasses and done some snooping on the competition.
Along the way, you probably noticed that your biggest competitors in the B2C retail landscape are making space on their websites for blogs or newsrooms, infographics and e-books. However, their readers don’t need a subscription and the content has no paywall. So, why are they spending time and money to deliver this content? Before you think “they’re spinning their wheels” and smirk—take a closer look.
Marketing campaigns today have so many fingers in so many pies, it can be hard to identify where improvement is needed. For those of you involved in email campaigns, generating conversions is a constantly evolving effort.