Why Are Online Retailers Turning to Content Marketing to Increase Sales?

April 28, 2017

Whether your profit and loss report was stellar or a stumper, increasing your business’s sales is a continuous (if not quarterly) concern. So, you’ve donned your trench coat and sunglasses and done some snooping on the competition.

Along the way, you probably noticed that your biggest competitors in the B2C retail landscape are making space on their websites for blogs or newsrooms, infographics and e-books. However, their readers don’t need a subscription and the content has no paywall. So, why are they spending time and money to deliver this content? Before you think “they’re spinning their wheels” and smirk—take a closer look.

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Assessing and Improving Email Marketing Campaigns

March 10, 2017

Marketing campaigns today have so many fingers in so many pies, it can be hard to identify where improvement is needed. For those of you involved in email campaigns, generating conversions is a constantly evolving effort.

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Using Your Company’s Big Data to Market with Relevance

February 9, 2017

Stakeholders are pressing for bigger returns on your marketing efforts. Your marketing budget needs to prove its ROI. Most of all, you want the C-suite to see your team shine as a marketing powerhouse.

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