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TouchCR Turns Customer Data into Profits

June 1, 2017

TouchCR Turns Customer Data into Profits for Cate McNabb and Sunology with the power of predictive analytics and in-depth customer profiles. Discover how TouchCR’s Salesforce Wave Analytics integration helped power the return on investment.

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Why Are Online Retailers Turning to Content Marketing to Increase Sales?

May 29, 2017

Whether your profit and loss report was stellar or a stumper, increasing your business’s sales is a continuous (if not quarterly) concern. Content marketing is a key to building awareness and deep learning about your products, services and company, and critical to success for today’s retailers. Companies everywhere are allocating space on their websites for […]

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What Marketers and CEOs Can Learn from an E-Commerce Giant

May 29, 2017

If you look at what consumers expect from an e-commerce experience today, and how one of the industry’s biggest retailers is meeting their needs, it becomes apparent that consumer-centricity is trending across most if not all functions and areas of consumer-facing companies, from logistics to marketing. Challenge: Shoppers’ Shipping Demands E-Commerce retailers have some disadvantages […]

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Assessing and Improving Email Marketing Campaigns

May 10, 2017

Marketing campaigns today have so many fingers in so many pies, it can be hard to identify where improvement is needed. For those of you involved in email campaigns, generating conversions is a constantly evolving effort.

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