Data Points for Insightful Marketing and Personalized Customer Journeys

June 9, 2017

As your business expands and acquires new customers, a wealth of siloed information about those consumers slowly builds across the enterprise. However, that data does little by way of the bottom line unless you aggregate it into a foundation for marketing ingenuity and a pathway to building deep customer insights. Here you’ll discover specific metrics […]

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TouchCR Turns Customer Data into Profits

June 1, 2017

TouchCR Turns Customer Data into Profits for Cate McNabb and Sunology with the power of predictive analytics and in-depth customer profiles. Discover how TouchCR’s Salesforce Wave Analytics integration helped power the return on investment.

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Why Are Online Retailers Turning to Content Marketing to Increase Sales?

May 29, 2017

Whether your profit and loss report was stellar or a stumper, increasing your business’s sales is a continuous (if not quarterly) concern. Content marketing is a key to building awareness and deep learning about your products, services and company, and critical to success for today’s retailers. Companies everywhere are allocating space on their websites for […]

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What Marketers and CEOs Can Learn from an E-Commerce Giant

May 29, 2017

If you look at what consumers expect from an e-commerce experience today, and how one of the industry’s biggest retailers is meeting their needs, it becomes apparent that consumer-centricity is trending across most if not all functions and areas of consumer-facing companies, from logistics to marketing. Challenge: Shoppers’ Shipping Demands E-Commerce retailers have some disadvantages […]

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