ATTRIBUTION

9 INDUSTRY FIRST FEATURES

Cost Per Acquisition Calculated in Real-Time and Associated to Customer at Point of Acquisition

Cost Per Acquisition Calculated in Real-Time and Associated to Customer at Point of Acquisition

Dynamically tracked cost of acquiring your customers when using paid advertising.

Cost Per Order Calculated in Real Time

Dynamically tracked cost of acquiring each order in the system when using paid advertising.

Tracking of Leads, Account and Order Creation Using Source, Medium, Campaign, Content, Term, Sales Funnel, Referral Domain, Landing Page

Tracking of Leads, Account and Order Creation Using Source, Medium, Campaign, Content, Term, Sales Funnel, Referral Domain, Landing Page

Full tracking on each lead, customer and order to dynamically show what media is driving your business.

Automated Association of Orders, Leads and Customers to Campaign Based on Tracking Data Input

Automatically associate leads, customers and orders to the media campaign they came in on.

Automated Link Building to Provide Links to Marketers for Different Types of Links, Including Email, Posts, Ads Etc

Automated Link Building to Provide Links to Marketers for Different Types of Links, Including Email, Posts, Ads Etc

The system automatically generates web tracking links for marketers that make Google Analytics come to life and enable attribution for leads, customers and orders.

Google Analytics Visit and Source Information in Reports in Platform

Visit, referral and other web tracking information made available in the application to see conversion rates for your funnel or cart.

Yield Per Customer Beyond Acquisition Tracked Against Campaign

Yield Per Customer Beyond Acquisition Tracked Against Campaign

Have dynamic visibility of the campaigns that are driving the highest long term customer value.

Automatic Order Value Association to Campaign to Calculate Revenue Per Campaign

Real-time visibility of revenue and yield per media campaign.

Full GTM/ Google Enhanced eCommerce Integration

Full GTM/ Google Enhanced eCommerce Integration

Google Analytics enhanced eCommerce integration in the box.

PLUS 5 INDUSTRY STANDARD FEATURES
Cost Association by Payment Date to Campaign
Hierarchy Calculation of Payments
Campaign Hierarchy
Tracking Code Available to Capture and Store Information for Customer
Campaign Performance