CAMPAIGNS

17 INDUSTRY FIRST FEATURES

Campaign ROI

Campaign ROI

Dynamically calculated total campaign ROI based on all transactions (on all levels, including all up-sells and bumps) within the campaign.

Segmentation Template

Based on the behavioral response of the customer, we dynamically tune the system to the customer’s specific interest and re-engage them into the buying process.

Re-Engagement Template

Re-Engagement Template

Based on a campaign-specific time with no activity, our system recovers disengaged subscribers or marks them for bucketing to enhance or protect your sending reputation.

Primary Email Interest Area

Based on your customer’s response behavior, the system provides segmentation and yield reporting based on customer interest. This creates highly targets monetization indicators.

Content Links

Content Links

Auto-generated link specifically designed to be used in content advertising. Our system provides reporting on the yield of each link and their position in the Content.

Email Links

Auto-generated link specifically designed to be used in email advertising. Our system provides reporting on the yield of each link and their position in the Email.

Social Post Links

Social Post Links

Auto-generated link specifically designed to be used in social posting. Our system provides reporting on the yield of each link.

Ad Links

Auto-generated link specifically designed to be used in paid display ads. Our system provides reporting on the yield of each link.

iMessages and Browser Notification Sequences

iMessages and Browser Notification Sequences

Campaign driven notifications and messages to browsers and mobile devices.

Customer Value

A dynamic campaign metric of the cumulative customer value based on multiple campaigns associated back to the acquiring source. This provides you with a detailed analysis of the accelerating value of each customer form each source over time to run negative front-end campaigns profitably.

Avg. Days to Convert

Avg. Days to Convert

Our system calculates the time between opt-in and conversion to determine to an exact ROI timeline.

Campaign Cost

Recording of actual ad spend against campaigns which allows the derivation and dynamic calculation of CPA, CPL, CPO and ROI.

URL Generator

URL Generator

On-the-fly url creation based on ad type, campaign goal, media type, buying type, ad platform and landing page which fully enables Google Analytics using UTM parameters. This creates link level attribution providing a detailed view of The Golden Path to Conversion.

Indoctrination Campaign Template

Upon opt-in by a lead or customer, our system then uses the open and click rate of the indoctrination email to signal the ISP that you are a trusted sender.

Engagement Template

Engagement Template

A proprietary campaign and email sequence designed to heighten the interest and engagement of a subscriber and move them towards Conversion.

Post Purchase Template

Upon sale completion, our system engages the customer in a multi-channel campaign through email, SMS, voice broadcast and/or notifications designed to reinforce the sale and reduce buyer’s remorse and refunds.

Ascension Template

Ascension Template

Based on the behavioral response of the customer, we identify and engage hyperactive buyers in and additional up-sell campaign.

PLUS THE 20 INDUSTRY STANDARD FEATURES
API Events
Lead Updates
Order History
Email Message Sequences
Personalized Customer Experience
Data Extension Entry Events
UTM Parameters
SMS Text Message Sequences
Campaign Automation
Campaign Hierarchy
Cross Channel Sequences
Email Decision Splits
Message Wait Periods
Campaign Entry Events
Random Email Splits
Journey Performance
Multi Journey Connectivity
Email Engagement Splits
Customer/Account Updates
Journey Goals