DATA PAIN KILLERS

Pain Killers noun \ˈpān - ki-lərs\:
The Tools, Techniques and Answers Required to
Achieve Digital CrackTM (i.e. "Successful Scaling")

REPORTS / DASHBOARDS

RFM Reporting/Dashboards – Recency, Frequency, Monetary Value of Customer Database

RFM Reporting/Dashboards – Recency, Frequency, Monetary Value of Customer Database

RFM scoring reporting shows your customers’ value in a whole new way by using a rating system across three different customer attributes; recency, frequency, and monetary value, and comparing them against your entire database. It evaluates current customer behavior to help predict future behavior and will give you a deeper insight into your customers and shape marketing strategies.

ATTRIBUTION

Cost Per Acquisition Calculated in Real-Time and Associated to Customer at Point of Acquisition

Cost Per Acquisition Calculated in Real-Time and Associated to Customer at Point of Acquisition

Dynamically tracked cost of acquiring your customers when using paid advertising.

Cost Per Order Calculated in Real Time

Dynamically tracked cost of acquiring each order in the system when using paid advertising.

Tracking of Leads, Account and Order Creation Using Source, Medium, Campaign, Content, Term, Sales Funnel, Referral Domain, Landing Page

Tracking of Leads, Account and Order Creation Using Source, Medium, Campaign, Content, Term, Sales Funnel, Referral Domain, Landing Page

Full tracking on each lead, customer and order to dynamically show what media is driving your business.

Automated Association of Orders, Leads and Customers to Campaign Based on Tracking Data Input

Automatically associate leads, customers and orders to the media campaign they came in on.

Google Analytics Visit and Source Information in Reports in Platform

Google Analytics Visit and Source Information in Reports in Platform

Visit, referral and other web tracking information made available in the application to see conversion rates for your funnel or cart.

SALES / SUPPORT / ANALYSIS

Report on Customer Financial Performance

Report on Customer Financial Performance

Our system reports on the financial contribution each customer makes to your business, to allow you to see where the profit is actually coming from and identify loss making customers.

Report on Product Performance

See how products are being sold over time and identify your best performing products.

DATA ENHANCEMENT

Dynamic Append of Customer Demographics – 11 Appended Demos to Lead and/or Account

Dynamic Append of Customer Demographics – 11 Appended Demos to Lead and/or Account

Dynamically discover who your customer is by appending additional demographic data to the customer profile.

Dynamic Append of Customer’s Psychographic Interests Score – 3 Appended Data Points to Lead and/or Account

Dynamically discover your customer’s psychographic interest across 3 additional specific categories and append this additional data to the customer profile.

Dynamic Append of Customer’s Advanced Profile – 700 Appended Data Points to Lead and/or Account

Dynamic Append of Customer’s Advanced Profile – 700 Appended Data Points to Lead and/or Account

Deep dive your customer profile online in real-time and discover up to 710 different data points about your customer and their immediate family and append that data to the customer profile.

Dynamic Append of Customer Email Performance Profile – 4 Appended Variables to Lead and/or Account

Automatically score and evaluate the email address provided by the customer or lead.

Dynamic Append of Customer Buyer Persona – 16 Types to lead and/or Account

Dynamic Append of Customer Buyer Persona – 16 Types to lead and/or Account

Dynamically discover what other product categories your customer is buying and append that to the customer profile.

Dynamic Append of Customer Social Profile – 10 Appended Data Points to Lead and/or Account

Automatically discover the customer’s social profile and add this information to the customer profile.

2 Sets of Full RFM Scores Updated Daily on Each Customer Record

2 Sets of Full RFM Scores Updated Daily on Each Customer Record

Automatically calculate and maintain the comparative value of your customer across your brands within the customer profile.

15 Financial Metrics Calculated Real-Time Based on Customer Buying Behaviour

Dynamically update and maintain a range of financial performance scores against each and every customer in the database.

Dynamic Append of Customer Klout Score – 2 Appended Data Points to Lead and/or Account

Dynamic Append of Customer Klout Score – 2 Appended Data Points to Lead and/or Account

Automatically discover the customer’s Klout Score and add this information to the customer profile.

Dynamic Append of Customer Interest Area – 7 Interest Areas to Lead and/or Account

Dynamically discover your customer’s interest areas online and appending this additional data to the customer profile.

Dynamic Append of Customer’s Psychographic Categories  Score – 15 Appended Data Points to Lead and/or Account

Dynamic Append of Customer’s Psychographic Categories Score – 15 Appended Data Points to Lead and/or Account

Dynamically discover your customer’s psychographic profile across 14 categories of data and appending this additional data to the customer profile.

TRACKING

Google Tag Manager Data Layer

Google Tag Manager Data Layer

Deploy tracking pixels and other javascript components with no code changes.

UTM Tracking Parameters

Full tracking automatically enabled within Google Analytics and within tool.

URL Generator

URL Generator

Error free tracking with URLs for all marketing generated for you to provide optimized visibility.

RFM SCORING

Audience Building Based on RFM Profile

Audience Building Based on RFM Profile

Build audiences based on the financial performance of the customer within your business.