DATA ENHANCEMENT

11 INDUSTRY FIRST FEATURES

Dynamic Append of Customer Demographics – 11 Appended Demos to Lead and/or Account

Dynamic Append of Customer Demographics – 11 Appended Demos to Lead and/or Account

Dynamically discover who your customer is by appending additional demographic data to the customer profile.

Dynamic Append of Customer’s Psychographic Interests Score – 3 Appended Data Points to Lead and/or Account

Dynamically discover your customer’s psychographic interest across 3 additional specific categories and append this additional data to the customer profile.

Dynamic Append of Customer’s Advanced Profile – 700 Appended Data Points to Lead and/or Account

Dynamic Append of Customer’s Advanced Profile – 700 Appended Data Points to Lead and/or Account

Deep dive your customer profile online in real-time and discover up to 710 different data points about your customer and their immediate family and append that data to the customer profile.

Dynamic Append of Customer Email Performance Profile – 4 Appended Variables to Lead and/or Account

Automatically score and evaluate the email address provided by the customer or lead.

Dynamic Append of Customer Buyer Persona – 16 Types to lead and/or Account

Dynamic Append of Customer Buyer Persona – 16 Types to lead and/or Account

Dynamically discover what other product categories your customer is buying and append that to the customer profile.

Dynamic Append of Customer Social Profile – 10 Appended Data Points to Lead and/or Account

Automatically discover the customer’s social profile and add this information to the customer profile.

2 Sets of Full RFM Scores Updated Daily on Each Customer Record

2 Sets of Full RFM Scores Updated Daily on Each Customer Record

Automatically calculate and maintain the comparative value of your customer across your brands within the customer profile.

15 Financial Metrics Calculated Real-Time Based on Customer Buying Behaviour

Dynamically update and maintain a range of financial performance scores against each and every customer in the database.

Dynamic Append of Customer Klout Score – 2 Appended Data Points to Lead and/or Account

Dynamic Append of Customer Klout Score – 2 Appended Data Points to Lead and/or Account

Automatically discover the customer’s Klout Score and add this information to the customer profile.

Dynamic Append of Customer Interest Area – 7 Interest Areas to Lead and/or Account

Dynamically discover your customer’s interest areas online and appending this additional data to the customer profile.

Dynamic Append of Customer’s Psychographic Categories  Score – 15 Appended Data Points to Lead and/or Account

Dynamic Append of Customer’s Psychographic Categories Score – 15 Appended Data Points to Lead and/or Account

Dynamically discover your customer’s psychographic profile across 14 categories of data and appending this additional data to the customer profile.