RECENCY-FREQUENCY-MONITIZATION SCORING

12 INDUSTRY FIRST FEATURES

Audience Building Based on RFM Profile

Audience Building Based on RFM Profile

Build audiences based on the financial performance of the customer within your business.

Monetary Value Calculator

Our system automatically tracks and scores each customer’s value regardless of channel.

RFM Derived Scoring Based on Recency Squared

RFM Derived Scoring Based on Recency Squared

Our system provides options on using variations of RFM scoring to allow this number to be tuned to meet your needs.

Convert Mid-Value Customers to High-Value

Our system provides automatic tracking and reporting of changes to RFM performance of different segments of our customer base.

ROI Planning Based on RFM Audiences

ROI Planning Based on RFM Audiences

Our system provides predictive visibility of the likely ROI of a specific target audience to allow you to plan and forecast ad spend and subsequent yield from those ads.

Spending Profile Based on RFM

Our system provides predictive visibility of the likely buying rate for customers within specific targeted segments.

Brand Specific Segmented Scoring

Brand Specific Segmented Scoring

Not only score your customers across the whole database, but segment the scoring by your brands.

Data Segmentation Based Scoring

Segment your customers based on their transactional and financial performance within your system.

RFM Score History Change

RFM Score History Change

Our system automatically reports on each customer’s financial performance change over time.

Purchasing Behavior Based on RFM Profiling

Using AI our system automatically predicts purchasing frequency and transaction sizes for specific audience segments.

Recency Calculator

Recency Calculator

Our system automatically tracks and scores each customer’s recent transactional behaviour regardless of channel.

Frequency Calculator

Our system automatically tracks and scores each customer’s transaction frequency regardless of channel.

PLUS THE 3 INDUSTRY STANDARD FEATURES
Customer Scoring
Whole Database Based Scoring
Identify High-Valued Customers