IN THE NEWS

How to Turn E-Commerce Marketing Pain Points into Revenue, October 30, 2017

RIS News

Consumer behavior has changed drastically over the last several years due to the increased use and dependence on e-commerce. While an opportunity for some, for traditional brick-and-mortar retailers that are just beginning to adopt an e-commerce strategy, the road to revenue can seem daunting.

The good news is that the e-commerce revolution has created a new digital approach for marketers to better identify, monitor and engage with potential and existing customers online – if we’re able to make sense of the wide range of data that we now have access to. To alleviate the bottlenecks of information that can interfere with a company’s go-to-market strategy, identified below are tactics to turning three common e-commerce marketing pain points into profits. Read>>

 

5 Ways to Revamp Seasonal Marketing Efforts for Year-Round Profits, October 23, 2017

Total Retail

Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers.As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and eventually transforming them into a year-round business. Read>>

 

Here’s how TouchCR is tracking users in a Safari-compliant way, October 6, 2017

MARTECH

TouchCR, a Chicago-based personalization and e-commerce platform, has recently come out with its own solution for cookie-less tracking.That’s the good news for advertisers freaked out by Apple’s recent moves against cookies in the newest Safari version.The bad news: TouchCR’s solution is oriented toward first-party users, and the company’s chief technology innovation officer told me that “the third-party market is in real trouble.” The growing sentiment among users, Ritchie Hale said, is “don’t follow us around.” If you visit a web page for heavy wool socks, for instance, your browser can get loaded with cookies from third-party advertisers on that clothing site. Then, you see ads for snow boots as you travel to other sites, even though you’re interested in winter socks but not snow boots. As Hale points out, many sites commonly bombard the visitor’s browser with third-party cookies, which can be used to serve retargeting ads that are unrelated to sites the user actually visited. A visit to Macy’s site, he said, results in the deposit of 50 cookies, 29 of which are third-party. Read>>

 

TouchCR’s Says its Technology Doesn’t Need Cookies to Track Customers, October 3, 2017

EContent

TouchCR, provider of an e-commerce platform that empowers B2C companies to develop deep customer insights and market with relevance, unveiled how its next-generation smart tracking technology enables marketers to track, monitor, and analyze consumer behavior without relying on cookies. TouchCR’s technology supports consumer recognition – including device fingerprinting, identity reconciliation to CRM systems, and alternative data tracking. TouchCR’s smart tracking technology captures deep consumer behavior across multiple channels, empowering marketers to deploy personalized, micro-targeted marketing campaigns. Read>>

 

MarTech Today: GDPR’s attitude shift, canonical tags gone wild & more, October 2, 2017

MarTech Today

TTouchCR’s Next-Generation Smart Tracking Technology Empowers Marketers to Monitor and Analyze Consumer Behavior without Relying on Cookies Read>>

 

Marketing Day: Facebook video metrics, affiliate marketing strategies & canonical tags, September 29, 2017

Marketing Land

TouchCR’s Next-Generation Smart Tracking Technology Empowers Marketers to Monitor and Analyze Consumer Behavior without Relying on Cookies Read>>

 

How A.I. Can Solve the Top 3 Pain Points in Marketing, September 27, 2017

EM Marketing

Leading marketing experts agree that the plethora of tools available to marketers is both a blessing and a curse. The variety of options enables marketers to keep up with an ever-evolving digital landscape of consumer and customer behavior. A professional can use between 20-50 different tools to manage all their tasks. More time is spent managing software than strategy. How can artificial intelligence (A.I.) address top marketing challenges? Read>>

 

How Businesses Can Use Device Fingerprinting To Identify And Track Customers, September 26, 2017

Huffington Post

Device fingerprinting is a technique for identifying a computing device (e.g. desk top, laptop, tablet or smartphone) based on its unique configurations. Many people might own the same device but once we track location and time zone settings, operating system, apps and plugins installed, browser versions, etc. we quickly get a unique device. The goal of device fingerprinting is to connect online identities to real-world ones.Read>>

 

3 Ways to drive sky high retention rates, September 26, 2017

FastMoving

To no one’s surprise, both in-store and online retailers agree that new customers are more difficult and expensive to acquire compared to repeat customers. As a result, retailers are constantly looking for new ways to retain customers to maximize the company’s return on investment (ROI). Read>>

 

TBJA 413: How Traditional Brick and Mortar Retailers Can Deploy a Successful E-Commerce Strategy, Al Corona, September 20, 2017

digitalcommerce360.com

At the time of this podcast airing, the once dominating kid’s store, Toys “R” Us has filed bankruptcy stating that kids aren’t wanting toys like they used to and instead are opting for computer games and tablets. Al Corona shares how brick and mortar stores CAN thrive by using a successful e-commerce strategy to thrive in today’s marketplace.Read>>

 

TouchCR Announces New Customized Data Services, Empowering B2C Marketers to Drive More Personalized Campaigns and Increase Sales, September 19, 2017

digitalcommerce360.com

TouchCR, provider of an advanced e-commerce platform that empowers B2C companies to develop deep customer insights and market with significant relevance, today announced that the platform’s most distinct marketing data services will now be available in customizable packages. By offering specific functions – such as customer data merge and integration, customer learning, custom dashboards, marketing services, artificial intelligence and customer state management – TouchCR will enable B2C e-commerce companies to quickly understand who their best customers are and gain insight into future buying behavior. Read>>

 

3 Ways To Drive Sky High Retention Rates, September 19, 2017

Retail Touch Points

With the excessive increase in marketing content blasted out to consumers on a daily basis, it’s often a challenge for retailers to create new, organic and compelling messages that will grab a consumer’s attention. Even when brands are successful in appealing to a consumer’s interest, they still face the challenge of retaining loyal customers at a high level. To no one’s surprise, both in-store and online retailers agree that new customers are more difficult and expensive to acquire compared to repeat customers. As a result, retailers are constantly looking for new ways to retain customers to maximize the company’s return on investment (ROI). Read>>

 

TouchCR Announces New Customized Data Services, Empowering B2C Marketers to Drive More Personalized Campaigns and Increase Sales, September 15, 2017

MarTech Series

According to industry predictions from Forrester, U.S. online sales will reach more than $459 billion by the end of 2017. As personalized marketing will continue to drive sales, companies that are just now entering the e-commerce marketplace, as well as already established online brands, need a way of developing deep customer insights that lead to improved customer experiences. Addressing this immediate challenge, TouchCR’s customized data services will enable marketers to quickly integrate, aggregate and activate customer data from all business channels, further enhancing the entire omnichannel shopping experience. Read>>

 

TouchCR Announces Customized Data Services, September 13, 2017

destinationcrm.com

TouchCR recently announced that the most distinct marketing data services from its platform will be available in customizable packages, dubbed “customized data services.” With these customized data services, TouchCR aims to enable B2C e-commerce companies to quickly identify their best customers and gain insight into future buying behavior. Read>>

 

Gaining a better understanding of your target audience, August 7, 2017

KM World

Home Ice Cream, based in Australia, has selected an e-commerce marketing solution to provide a unified experience to customers across online channels and connected devices. The company will leverage TouchCR’s cloud-based technology to gather and analyze customer data from fragmented sources in real time, enabling Home Ice Cream to develop more personalized, targeted engagements with consumers. Read>>

 

TouchCR Selected by Australian‑Based Home Ice Cream to Enhance Its Omnichannel Marketing Strategy, August 4, 2017

Digital Commerce 360

TouchCR, provider of an advanced e-commerce platform that empowers B2C companies to develop deep customer insights and market with significant relevance, today announced that Home Ice Cream, a leading Australian-based traditional ice cream delivery service, has selected its platform to provide a unified experience for customers across all online channels and connected devices. By gathering and analyzing customer data from fragmented sources in real time, TouchCR’s secure and cloud-based solution will enable Home Ice Cream to utilize personalized, targeted and meaningful engagements with consumers. Read>>

 

7 Tips to Decrease Shopping Cart Abandonment, August 3, 2017

Target Marketing

Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there’s still room for improvement.Read>>

 

TouchCR Selected by Australian-Based Home Ice Cream to Enhance Its Omnichannel Marketing Strategy, Further Expanding Global Footprint, August 3, 2017

fooddive.com

TouchCR, provider of an advanced e-commerce platform that empowers B2C companies to develop deep customer insights and market with significant relevance, today announced that Home Ice Cream, a leading Australian-based traditional ice cream delivery service, has selected its platform to provide a unified experience for customers across all online channels and connected devices. By gathering and analyzing customer data from fragmented sources in real time, TouchCR’s secure and cloud-based solution will enable Home Ice Cream to utilize personalized, targeted and meaningful engagements with consumers.​ Read>>

 

Home Ice Cream selects TouchCR’s marketing platform to improve customer experience, August 1, 2017

retail-insight-network.com

Australian dairy products retailer Home Ice Cream has deployed a marketing platform by e-commerce solution provider TouchCR to achieve a unified customer experience across all online channels and connected devices. Read>>

 

TouchCR Selected by Australian-Based Home Ice Cream to Enhance Its Omnichannel Marketing Strategy, Further Expanding Global Footprint, August 1, 2017

TCM NEWS

TouchCR, provider of an advanced e-commerce platform that empowers B2C companies to develop deep customer insights and market with significant relevance, today announced that Home Ice Cream, a leading Australian-based traditional ice cream delivery service, has selected its platform to provide a unified experience for customers across all online channels and connected devices. By gathering and analyzing customer data from fragmented sources in real time, TouchCR’s secure and cloud-based solution will enable Home Ice Cream to utilize personalized, targeted and meaningful engagements with consumers. Read>>

 

TouchCR announces integrations with Amazon, Shopify, Magento, WooCommerce, and BigCommerce, August 1, 2017

practicalecommerce.com

TouchCR, a platform that empowers B2C companies to develop customer insights, has announced its full lineup of shopping cart integrations available exclusively on its cloud-based marketing platform. With integrations into Amazon, Shopify, Magento, WooCommerce, and BigCommerce shopping carts, TouchCR enables marketers to develop a deep understanding of how consumers are engaging with their products across all online channels in real time. Read>>

 

The Rise of Mobile Wallets — and What Marketers Need to Know, July 31, 2017

destinationcrm.com

“We’re going to kill cash. Nobody likes to carry around cash,” Apple CEO Tim Cook told a group of reporters about Apple Pay after one of his company’s events in October of last year. His statement seemed audacious at the time, but current research confirms that mobile payments have been rising steadily since then. In fact, mobile payment transactions in the United States are expected to grow at a compound rate of 20 percent per year through 2021, according to a report by Forrester Research. By 2021, the research firm expects the value of mobile transactions to reach $282.9 billion a year, up from $112.2 billion at the end of 2016.  Read>>

 

7 Tips to Decrease Shopping Cart Abandonment, July 31, 2017

Total Retail

A recent study by the Baymard Institute reveals a nearly 70 percent online shopping cart abandonment rate in the U.S. While the study suggests that a large portion of cart abandonment is due to the simple nature of online browsing — such as window shopping, price comparisons and saving items for later — e-commerce websites are capable of recovering approximately $260 billion in expected sales revenue and increasing their conversion rates by a minimum of 35.26 percent if they’re able to optimize their online checkouts. Read>>

 

TouchCR Integrates with Online Shopping Carts from Amazon, Shopify, and others, July 18, 2017

destinationcrm.com

TouchCR, provider of a cloud-based e-commerce marketing platform, today announced integrations with the Amazon, Shopify, Magento, WooCommerce, and BigCommerce shopping carts, to help retailers tap into consumer activity that extends across online channels in order to better market to customers in real time. Read>>

 

How Businesses Use Controversial Device Fingerprinting To Identify And Track Customers, June 23, 2017

forbes.com

Device fingerprinting is a technique for identifying a computing device (e.g. desk top, laptop, tablet or smartphone) based on its unique configurations. Many people might own the same device but once we track location and time zone settings, operating system, apps and plugins installed, browser versions, etc. we quickly get a unique device. The goal of device fingerprinting is to connect online identities to real-world ones. Read>>

 

How AI can solve the top 3 pain points in marketing, March 21, 2017

venturebeat.com

Did you know there are over 3,874 companies offering marketing technology? That’s how many companies are featured on Scott Brinker’s behemoth 2016 Marketing Technology Landscape Supergraphic, which drives home the challenge of navigating the marketing industry. Read>>

 

After partnering with Salesforce, TouchCR expects to double its team this year, March 14, 2017

Built in Chicago

After developing a tool for improving its parent company’s marketing efforts, the Chicago-based team behind TouchCR was approached by Salesforce about bringing that tool to the masses. This year, the team expects to grow from 25 to 50 employees. Read>>

 

TouchCR Enables Intelligent Marketing, March 1, 2017

PYMNTS.com

There’s no shortage of data indicating how the consumer already has and continues to change. To succeed in retail (and retail marketing), merchants and advertisers need to keep up with what shoppers want, how they buy, and where. Sourcing, managing and making sense of all that consumer data, however, can prove challenging for many businesses. Read>>